WWW2012 and Phatic Posts: Even the Small Talk Can Be Big
Brief information for those coming to WWW2012 – you can check the programme. On Monday I will be presenting at ”Making Sense of Microposts”#MSM2012 workshop. For others – please take a look at the article I wrote for the Scientific American on better understanding the phatic element of communication as applied to online discourse and networked connectivity.
Phatic Posts: Even the Small Talk Can Be Big
Social media and micro-blogging have been fascinating to me ever since I first encountered them. In the last 3-4 years there has been an enormous growth in social network sites and in the numbers of people using them, especially on the two most popular services, Facebook and Twitter.
That fascination grew to become a doctoral research focus that has explored the different forms of communication dynamics being formed online. I was, in particular, curious why people post trivial, mundane updates and messages to each other – a behavior I have come to term “phatic posts”. It’s not just young people, but also professionals from different walks of life as well as internet researchers, including myself.
I used to tweet from the airplane before taking off, or being alone at the airport at 5am checking into Twitter to see if anyone’s awake in “my time zone’’, or logging in to my Flickr account to see if someone commented on my latest photography. I was not the only one engaging in such behavior; au contraire, many internet researchers and geeky people I know would demonstrate similar patterns of (more…)

These phatic posts deliver values of staying up-to-date with a micro and macro world of events and news, flirting, chat and public expressions of everyday life and emotions among the participants. The paper explains multiple effects of phatic posts: social, validation, conflict-avoidance, and others. I won’t reveal everything now.


