For those who are not familiar with the rock music in the 90′s, Rage Against the Machine is American alternative, rock, punk band, notable for revolutionary and political lyrics. If you grew up in the post-communist under sanctions country such as Serbia (former Yugoslavia), you’d probably heard for their popular song “Killing in the name” released in 1992. This song was explained as “a howling, expletive-driven tirade against the ills of American society”, but also it marked the music, political, social scene in Serbia in that period. Why am I writing about RATM and not  about new and so waited Massive Attack LP?

For those who do not live in UK, or do not watch TV (moi included!), there’s a TV reality competition show called X Factor (equivalent to American Idol or Talent), where one of the most unexpected turn outs and victories of this decade happened: RATM’s “Killing in the Name” beat out X Factor’s winner Joe McElderry’s “The Climb”, and became the U.K.’s Christmas Number One single.

This all happened thanks to social network site Facebook, campaign in the form of a group, launched by Jon Morter, a 35-year-old part-time dj and logistics expert from Essex, and his wife Tracy, as they had become jaded by the inevitable annual rise of Cowell’s judge newest pop star to the top of the charts and were determined to stop it, using the power of social networking and obviously a humor.

Facebook group gathered almost 1 million people and the band’s single sold 500,000 downloads gaining Christmas no.1 charts. Some interesting BBC chart analysis show how in short time (only a week of Internet campagne) this single won the charts. Beside Facebook activism, British comedian Peter Serafinowicz urged his 268,000-plus Twitter followers to join this campaign, as later on RATM’s guitarist Tom Morello twittered on this historic event.

The power of social Web created not only the public sphere in political, economic and global context after all, but is also influencing the music business industry where corruption’s time is coming to an end. I’m looking forward to see these kind of activities and campaigns in governmental sector where some policy and political issues can be changed on better if majority learn network and media literacy. It’s interesting video – interview of RATM’s leader Zack De La Rocha with Noam Chomsky. Here’s the video of BBC’s interview with RATM and their live performance.

Oxford Internet Institute (OII) blog introduced new student group photos and pages (pages to be updated), as the 2009/10 generation of DPhils settled in. Soon new bio pages will be posted at OII web site as well as blogs of us who want to maintain one, and I will inform you about the URLs.

This week we have two interesting professors visiting OII. Manuel Castells, OII Visiting Professor of Internet Studies, Research Professor, Open University of Catalonia, this Thursday, 22 October 2009, 4.30pm at Oxford University Press. Prof. Castells will give a lecture on The crisis of global capitalism: towards a new economic culture. More about this lecture here.

Another visit is professors’ Duncan Watts, principal research scientist at Yahoo! Research and professor of sociology at Columbia University. This lecture is set up for this Friday, 23 October 2009, 4pm, at Said Business School, and is more affiliated with my research: Using the Web to do Social Science.

Updates about future events at the Institute you can follow on my Twitter stream, and I’m looking forward to hear and meet with super interesting folks who are visiting Oxford this autumn/winter, sharing the ideas and knowledge and interacting.

Today I’ve tested for the very first time Qik – mobile live streaming and sharing tool that connects mobile and social technologies. I had a thought after this demo video with my colleague at UN about implementation of mobile video streaming into not only broadcasting conferences, events, but also in edu technology. The latest news from Qik blog is participating in edu-tech conference where Qik videos will be mapped on Google Earth in its worldwide demonstration so educators from all over the world can test this tool in their classrooms.

Some concern I’m sharing is that streaming over the phone cannot be possible anytime, everywhere, depending on many factors: providers, mobile telecom companies, fees/charges, mobile devices and their ability to support (or not) wifi, availability of free wifi hot spots, social networked compatibility among users, the type/model of mobile phones (see the list of supported phones), etc.

In this test video you’ll notice that during the time I was showing to Gauri Qik, streaming online my first Qik video, and notifying my followers on Twitter,  there were also parallel broadcast of the conference happening somewhere in the world. Beside alerting your friends on Twitter and on the other social networks, there are options for live chat, comments, and geo-mapping. More thoughts about mobile social technologies to come.

Qik test

For those who are following my Flickr activities and my photostream, I’ve recently finished with 365 Flickr project. The idea was to through intimate bits and bytes and dialogues with myself and the world around me, every day in a year (2008/09) explore self-identity. It was long and not easy journey as life it is per se, but it was a great challenge – both on personal, art and professional level.  At this moment there are 13 625 active members of 365 days of Flickr, involved in this project – each with its unique story.

I am contemplating to publish a photo (log) book of my 365 mini stories somewhere. If you have ideas where it could be appropriate for this kind of content and format – let me know.

I want to share some of my personal reflections on the earthquakes happening in Italy in the past seven days. Now, it’s been a week since a 6.3 magnitude earthquake struck in Abruzzo, at 3.32AM (01.32 GMT, EDT Sunday) killing over 270 people and causing severe damages to several cities. Especially the city of L’Aquila because there was the epicenter (96km northeast of Rome) of the “terremoto” (Italian for the earthquake).

Since I was immediately awaken, first thing was grabbing the mobile and twittering about this (which is not so smart to do if you’re in the middle of strong shakes, but…), and then I’ve realized that only few of us (read 6, and later 7 people) in the Italy were twittering about this live. It was interesting that the social media in this case was faster than national TV and radio stations. Usually, international media houses, e.g. CNN , are 15-20 min behind the social web and networks, while Italian national stations needed more time, let’s say an hour, hour and a half.

You have to understand this from two reasons (not necessarily in this order): 1. life philosophy in Italy (so far as I got it)  is “piano, piano…”, which means “as slow as possible…” – implemented in every aspect of (Italian) life, and 2. political reasons and the premier’s ownership of all National TV channels (and other relevant media). Sounds familiar? Well…You probably heard the controversial story of a scientist in L’Aquila,  seismologist Gioacchino Giuliani claiming that thanks to his research he had foreseen the disaster four days before it have happened but he had been ignored by Civil Protection. Nothing that we’ve never seen before regarding the government and the media and freedom.

Anyways, I was sending tweets from Rome as I was checking if any media online reported about the earthquake, but the fact was that the very few of us awakened by the quake used Twitter to spread the news before any news agencies. In the next few hours Twitter was the only source available to Italian people to share news and information as well as the contact medium for their friends and family in L’Aquila. The next morning and day(s), Twitter, beside other social networks (especially Facebook) was the major information tool to keep updated with the events in the region and spreading the news world wide, because there were aftershocks and minor tremors (still present). After the major quake, Facebook and Friendfeed were the most active social networks with a role of the spreading the current situation, announcing appeals for help, ways on how to make donations, keeping in touch.

Current situation in the Italian twittersphere cannot be compared with the massivness and the noise that happened in Moldova recently, because as micro-blogging tool it presents among Internet users something new. IMHO, it is the matter of time when this social media tool, that’s being mostly used by the academics and IT/social media professionals, will be spread amongst Italian population, the active Internet users of the other social networks.

Two weeks ago I’ve finished with giving lectures on Social networks at the School of Web Journalism. This was my gig for the second generation of students who urged to learn more about Web 2.0: understanding it, writing, using, evaluating, communicating, reporting, exchanging information, helping in Cause, practicing activism in real life situations.

I have to say I’m really suprised that this second generation is very advanced and pro-active, innovative and creative and I really enjoyed working with them. Those who don’t know my approach in teaching (in this case of lecturing) – I practice non-linear and non-traditional but again very disciplinary, engaging and participatory practices.

The course I have created this time was Social networks and beyond. We’ve been working on the Facebook  for web journalists’ needs in everyday, practical work: from feeds (news and live feeds), publishing on Facebook through different modules (posted items, posted notes, etc.) through promotion, marketing and PR, to micro communities and forums within Facebook (groups and pages). More about this is also available on Slideshare. The next action was introduction to Facebook advertising for web journalists throught different methods and practices for different purposes (brand, person, blog, cause, event, organization, businesses, etc.). Afterwards, I wanted to see how they would create and coordinate a real life situation in the form of the Cause that reached the media audience outside this social network. More about this on Slideshare, and an overview on the Rising/Global Voices.