Scandinavian Design – Beyond the Myth
It has been more than 50 years of the presence of Scandinavian design, and it is celebrated by exhibitions Beyond the Myth with various art works from Denmark, Island, Finland, Norway, Sweden.
This exhibition of design with over 200 artworks is placed at Muzej 25.maj in Belgrade from 6.Jun – 2. September 2007. Scandinavian design is clean, neat, with simple solutions, functionality and democratic approach. It presents paradigm to understand the organization of modern life as a movement of great importance in the history of design. In purpose of better perception this exhibition is founded on base of Six Memos for the Next Millennium by Italo Calvino. He emphasizes certain values that are important for creative people. Calvino writes about five different qualities of literature: Lightness, Quickness, Exactitude, Visibility, and Multiplicity (he had intended to write a sixth chapter on Consistency, before his untimely death). As Calvino is Italian literature writer, those qualities were emphasized as values important for creative people in design. He examines these qualities closely, using his “own facile language as the medium”. The exhibition tour program in Europe you can find here.






